As part of the sponsorship agreement with Mr Green Online casino, Bohs wear their new green strip for all away games
“Lets do something different!” The first words of many a sponsorship agreement…but they don’t always come to fruition.
12 months ago, when Mr Green Online Casino teamed up with the League of Ireland institution that is Bohemian FC to become principal sponsor for the 2014 season, those same words were uttered. The difference being that both sides meant it!
Stick your name on the jersey, on the hoarding around the pitch and put an ad in the match programme and job done!
Right? Not a chance!
The Jersey – with the Mr Green logo loud and proud on the front of the home and away jersey. Nothing new there I hear you say….except that a new GREEN away jersey was introduced and worn for all away matches. Why Green….ehh…
Mr Green kicks on with Bohemian FC
Boots for all the player. Nice touch but not exactly revolutionary. It’s like saying we gave that tennis player a tennis racke!!! Well in this instance a GREEN tennis racket…I mean boots….with the Mr Green brand embrioderd on them. And that created quite the PR stir!!
Ground signage. What can you really do here? Quite a lot in fact. For Mr Green we tried to cleverly link the areas we branded with the Casino theme. For example, in the fourth offical dugout we had the message: Red Card? Could be a winner! The team dugouts: Are you a Player? On the pitch hoarding: Play at Home or Away!
What else? Quite a lot in fact! A Facebook App that allowed fans to get involved and win everything from signed jersey’s and VIP Match Experiences to a chance to Train with the
Team…yes, you heard right….Train with the team. And one lucky fan (along with 5 mates) did just that. Quite the experience for a die hard fan and one that will not be forgotten – especially when it was all captured on video (including those few dodgey touches!).
Mr Green fans getting ready for Bohs training in Dalymount Park
There were also casino games in homage to the team, fan prizes (including a trip to Germany to see the Boys in Green in that never to be forgotten game last month), Man of the Match competitions through Social Media and a whole lot more.
And the result? Mr Green has been shortlisted for the Innovation in Sponsorship awards at the 2014 Irish Sponsorship Awards, with the winner announced on Thursday 13th November. It’s nice to be recognised and getting to the final is of course great recognition of all the work that has gone in from everyone to put in place a sponsorship that delivers beyond the jersey! But truthfully…we desperately want to win! That’s what hanging around with one of the most successful teams in League of Ireland history gets you I suppose.
Oh…we nearly forgot….Mr Green is of course returning as sponsor of Boheminan FC in 2015 when they will celebrate 125 years! Go on The Gypsies!